When I developed Lust, it was my overly indulgent attempt to infuse wanton sensuality in a typeface. I wanted to create something that was over the top and veered away from my loose ‘sushi’ scripts and rigid sans serifs.
To do that, it had to be, well, a little sexy. For me. the solution was to create a curvy serif. A serif would be a different endeavor for me since I consciously choose not to do many serifs—because there are so many wonderful options already.
Because of this, my approach (and design) had to be different. Here’s how I broke down what I felt it needed to have under the covers to create a ‘lusty’ typeface: Lots of contrast, almost demure, coy contrast mixed with the flowing curves of a woman’s body, incomplete, almost teasing ball terminals, and serifs that went on forever… so sharp they would draw blood if you touched them.
Well, mission accomplished. But, while I was finishing Lust, the idea of taking it further, making it, well, sexier took hold. The end result is just more… more experience, more curves, more of everything.
It looks good dressed down or in a little black dress. Lust Script plays well with others too… it works beautifully within the Lust Series styles and with the new Lust Slim. More…
Please know what you are getting into with this typeface. Like a supermodel, it can't be squeezed into every situation. It needs room and size to breathe. The regular weights can support 36-point or higher settings, whereas the display weights shine above 72-point (preferably 100-point).
Utilizing the OpenType features (and Glyph palette) wisely will have you weaving through endless variations of Stylistic, Contextual, Titling, Historical and Swash alternates.
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