Trump Gothic is a reconception of ideas from Georg Trump’s seminal 1955 Signum typeface and its later reworking (Kamene) by Czech designer Stanislav Marso. Originally cobbled together for a variety of film projects in the late 1990s and early 2000s, the Trump Gothic family was made available for the general public in 2005.
Shortly thereafter, it became a common sight in movie credits, on posters and magazine covers, in fashion branding and on corporate web sites. More…
Its appeal is largely due to its double-duty toolbox: An economic functionality that allows it to pack large amounts of information in small spaces, and a clear, modular aesthetic that gives it the ability to emphasize short text in large sizes, all without sacrificing legibility or giving in to dated or over-rehashed industrial gothic forms.
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